Maine's Capital Area

In a world filled with constant noise and endless distractions, capturing your customers' attention has never been more challenging. You might feel like you’re shouting your message from the rooftops, but the reality is, many of your potential customers aren't even aware you exist. But why?

Use the link below to watch the 90 second video.

https://youtu.be/vJG698U2Mvo?si=wBJ0Ak_YT2Nriccb

In 1999, psychologists Daniel Simons and Christopher Chabris conducted an experiment that revealed something remarkable about how we process information. Participants were asked to watch a video of people in white shirts passing a basketball and count the number of passes. It seemed like a simple task—until a person in a gorilla suit walked through the scene. Astonishingly, about 50% of the viewers didn't notice the gorilla at all. Why? Because they were so focused on counting the passes that their brains filtered out everything else.

This phenomenon, known as inattentional blindness, is a powerful metaphor for the challenge you face in marketing today. Your customers, much like the participants in the study, are intently focused on their problems. They are counting the "passes"—navigating their pain points, searching for solutions, and managing their day-to-day tasks. Meanwhile, your marketing message is the gorilla. It’s there, front and center, but it’s being ignored because it doesn’t directly align with what they’re focusing on.

So, how do you ensure your marketing message is seen? The answer lies in understanding that your customers are not ignoring your message on purpose—they’re simply too focused on their own issues to notice it. To capture their attention, you must shift your focus from what you want to say to what they need to hear.

Here’s the key: Talk about their problem. When your marketing addresses the specific pain points your customers are already dwelling on, you become relevant to them. Suddenly, your message isn’t just another piece of noise—it’s a potential solution they’ve been seeking. When you align your messaging with their immediate needs, you break through the clutter and capture their attention effectively.

Imagine if, instead of trying to shout louder than the noise, you whispered the exact words your customers needed to hear. That's how you ensure they don't miss the "gorilla"—your message.

In today’s crowded marketplace, where customers are bombarded with thousands of marketing messages every day, understanding and addressing their problems is the only way to cut through the noise. When you do this, you don’t just get noticed—you get remembered.

If you’re ready to make sure your customers see the gorilla, let’s talk about how we can refine your messaging to focus on what truly matters to them.

Aaron Moseson is the founder of Alleyoup Media, a video storytelling studio that helps businesses cut through the noise and connect with their audience. If you're ready to turn your message into a story your customers care about, get in touch at or visit https://www.alleyoup.com/