Maine's Capital Area

Video is one of the most effective storytelling tools you can use, and your social media audiences love it. Why not give them the best video experience you can offer so they are engaged, entertained, and moved to share it with others? In this workshop, Social Media Strategist Abbie McGilvery of From The Nest will show you the basic guidelines of video creation for social media channels including "best practices" for Facebook (including Facebook Live), Instagram, and YouTube. In this workshop you will learn to:

 Embrace the power of video for telling the stories of your brand

 Use your Facebook Page, Instagram Feed, and YouTube Channel more strategically

 Better understand your target audiences and what they want/need from your video

 Access local resources and low-cost tools for getting your videos produced and edited

You will walk away with:

 A list of tips and tricks to help make your videos stand out on social media

 A step-by-step process for creating and publishing your videos

 A better understanding of Facebook Live and Instagram Stories

 A plan for which channels will be most effective and which stories to tell using video to build your visibility on social media 10 Steps to Building Social Media Visibility

Your Presenter - Abbie McGilvery

Abbie McGilvery is a Social Media Strategist and owner of From The Nest, a social media company based in Portland, Maine. Abbie helps individuals and organizations get focused on their marketing goals, plan for growth, and figure out how to best use their authentic voice to match their products or services with their audiences’ needs and desires. Working one-on-one, she serves as an adviser, guide, and mentor for the people she works with. She enjoys speaking, bringing together groups of brave people, inspiring others to tell their stories out loud, and watching creative people SHINE!